Web Design Singapore Competitive Website Speed Optimisation
Design may be the first thing your visitors see on your website, but speed is the first thing they experience. By extension, that’s the first thing that your website is judged for.
A website with a fast loading speed is favored both by your customers and Google, while a slow one is frowned upon.
LETS FIND OUT MORE ABOUT WEBSITE SPEED!
What Is Website Speed?
Your website speed is how long it takes for your website to load when a user accesses it. The global loading speed of all websites averages 8.66 seconds, but the ideal speed is 3 seconds and below. Have you felt like just closing a website that takes ages to load and googling for another faster website? Most users have.
WEBSITE SPEED OPTIMISATION: WHY IT’S NECESSARY
Better Ranking On Search Engines
Consumers like me and you want information, products and services quickly. Google knows this. Websites with faster loading speeds, or speed optimisation, will be prioritised for a higher rank by Google. Your website loads in 3 seconds. Your competitor’s loads in 10 seconds. Which do you think Google and your consumers prefer?
Lower User Dropout Rates
If your website takes too long to load, you risk losing potential customers to your competitor’s website. This immediately leaves a negative impression and chances are people will avoid your website in future. Faster loading speed increases the viewership of your website, leading to a higher ranking by Google.
Better User Experience
Page elements affect user experience. For example, a large image that has a longer loading speed reflects badly on the rest of the website. Due to the limited processing capabilities of a mobile phone, websites load even slower on a mobile as compared to a desktop. What about users with bad internet connections?
Imagine waiting for an image or website to load to just have the connection fail or encounter an error.
OPTIMISING YOUR WEBSITES FOR SPEED: WHAT WE DO
Handpicking The Most Reliable Plugins
Plugins add functionality to your website. Too much of it, however, slows your website down badly. A badly coded plugin can bog down your website speed. For instance, you’ll only need a payment program running on the ‘checkout’ page of your website. Having it on other pages is redundant and slows all of your pages down.
Combining experience and expertise, we handpick and use only the best plugins for your website, all without sacrificing important loading time.
Using The Fastest Theme
Themes refer to templates, layout, font styles, etc., that set the look and feel of a website. Think of it as clothing for your website. Using preset themes to design a website is outdated because they limit design customisation and they slow down your loading speed.
We don’t rely on heavy, bloated themes to style our websites. We design your websites with lightweight themes so it loads blazing fast! It also means you get full control of how your website looks.
Making Use Of Page Caching
To load a webpage, browsers interact, analyse and pull data from various sources to show the page. This process is often tedious when there are multiple resources needed to load the page from.
Page caching saves the final loaded version of your page on your server for browsers to download, which accelerates the entire loading process.
The Best Web Coding Practices
Good coding practices ensure the fastest website speed optimisation for any device – desktop or mobile. It frees your website of excessive, unnecessary codes, speeding up the loading speed of your website. This includes:
Partnering Up With The Best Web Host - Yes, It Matters!
Web hosting services are the foundation on which all websites are built. It doesn’t matter if you’re Facebook, Starbucks or a local bakery. Fast Hosting is achieved by our partnership with industry leading web hosting companies, for maximum loading speeds and reliability.
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OPTIMISING YOUR WEBSITES FOR SPEED: IMAGE & VIDEO
Large Media Files Are The #1 Culprit Behind Slow Loading Websites
By optimising excessively heavy images and videos, a website can be up to 4,000% smaller in size. Image & video optimisation is so crucial, we painstakingly optimise them one by one for your website to give you the quickest loading speed.
Image Size VS. Image Quality for Loading speed
Compare the images. Do they look the same?
The image on the left is a staggering 508KB, while the optimised image on the right is 77KB. Larger images do not equal to a high quality on websites. Your user just ends up loading a larger file. A page typically contains 10-20 images, which in this context is the difference between a 3-second loading time and a 30-second one.
The Best Period For Media Optimisation
Similar to SEO Content Optimisation, the best time to optimise images is when you are building up your website. This will form the solid foundation needed on your website.
Images need to be formatted, optimised and re-sized to the correct dimensions first before uploading. For instance, a logo needs to be resized and compressed to 200 by 300px (~ 5 Kb) before uploading, instead of using a full 2160 by 3840px (~ 4000Kb) image.
Optimisation with Lazy Loading
Lazy loading or on-demand loading is a process that loads content on a page as per user engagement. This means images and videos will only load when visitors scroll to that respective section or click “Play”.
In other words, the loading speed of your website is selectively optimised for each visitor engagement.