Web Optimisation – Competitive Website Speed Optimisation
Speed optimisation is a core process that starts even before a website is built. It requires having the experience and expertise to know what’s best for the website at every layer and stage of web development. Design may be the first thing your visitors see on your website, but speed is the first thing they experience. By extension, that’s the first thing that your website is judged for. A website with a fast loading speed is favored both by your customers and Google, while a slow one is frowned upon.
Your website speed is how long it takes for your website to load when a user accesses it. The global loading speed of all websites averages 8.66 seconds, but the ideal speed is 3 seconds and below. Have you felt like just closing a website that takes ages to load and googling for another faster website? Most users have.
TL;DR – The Web Speed Advantage
Increased Traffic – Better Ranking On Search Engines
Consumers like me and you want information, products and services quickly. Google knows this. Websites with faster loading speeds, or speed optimisation, will be prioritised for a higher rank by Google. Your website loads in 3 seconds. Your competitor’s loads in 10 seconds. Which do you think Google and your consumers prefer?
Higher Conversion – Lower User Dropout Rates
If your website takes too long to load, you risk losing potential customers to your competitor’s website. This immediately leaves a negative impression and chances are people will avoid your website in future. Faster loading speed increases the viewership of your website, leading to a higher ranking by Google.
UX Optimised – Better User Experience
Page elements affect user experience. For example, a large image that has a longer loading speed reflects badly on the rest of the website. Due to the limited processing capabilities of a mobile phone, websites load even slower on a mobile as compared to a desktop. What about users with bad internet connections?
Imagine waiting for an image or website to load to just have the connection fail or encounter an error.
What We Do – Website Speed Optimisation
Images & Videos – Media Optimisation
Optimising Your Website – The Website Security Hardening Process
At Dream Fox Design, we understand the importance of a fast and well-optimized website for online businesses. Our goal is to help online businesses like yours achieve the fastest and most user-friendly websites possible. Our comprehensive speed optimization process is designed to deliver measurable results and help you reach your online business goals. That’s why we have developed a comprehensive and effective process for optimizing website speed. Here’s a closer look at each step of our process:
Before we begin any optimization work, we first conduct a thorough analysis of your website. Our team uses a combination of analytics tools and technical expertise to identify any speed issues, performance bottlenecks, and potential areas for improvement. We also take into consideration your website’s target audience, devices, and geographical locations to ensure that your website is optimized for your specific needs.
Recommendations and Strategy Development
Based on the results of our analysis, we will provide you with a detailed report and recommendations for optimizing your website’s speed. Our recommendations may include optimizing image sizes, reducing file sizes, utilizing browser cache, and more. Our team will work with you to develop a customized optimization strategy that aligns with your business goals and priorities.
Implementation and Deployment
Once the strategy is in place, our team will begin implementing the recommended optimizations to your website. We use a combination of speed optimization plugins, server-level optimizations, and best practices to ensure that your website is fast, responsive, and accessible to all users. Our optimization techniques are designed to be fast, effective, and safe for your site and its users.
Ongoing Monitoring and Maintenance
Website speed optimization is an ongoing process, and our team will continue to monitor your site to ensure that it remains fast and responsive. We will also make any necessary updates and optimizations to keep your website performing at its best.
User Testing and Feedback
We understand that the user experience is critical to the success of your website, so we conduct user testing and gather feedback from your actual users. Our team will analyze this data and use it to make any necessary improvements to your website’s user experience and overall performance.
Analytics and Reporting
Finally, we use analytics and reporting tools to measure the impact of our optimizations on your website’s speed and overall performance. We provide regular updates on your website’s performance and make any necessary adjustments to ensure that your website remains fast and well-optimized.