Web Design Singapore Seamless Web Mobile Responsiveness
Imagine how many people bury their heads in their phones or tablets each day, purchasing the next trending product on eCommerce or reading the news.
Without mobile responsiveness, your website stays a thing of the past. Your business misses out on users looking at their phones during the morning commute, during their office breaks, and during their way back home.
After all, mobile users only make up a minority of all online traffic, right? Wrong!
MOBILE RESPONSIVENESS: LET’S FIND OUT MORE!
What Is A Mobile Reponsive Website?
Different devices have different screen and display settings, e.g. horizontal/landscape for desktop and portrait/vertical for mobile. One of the biggest challenges of web design has always been getting your layout and designs to be displayed compatibly across all devices.
A perfect mobile responsive website is a website that’s user and viewer-friendly on all devices and screen sizes. i.e. desktop, laptop, tablet and mobile, without compromising on SEO and user experience.
WEBSITE MOBILE RESPONSIVENESS: WHY IT IS NECESSARY
Better Ranking On Search Engines
The number of users browsing websites on mobile has long overtaken the desktop. 58% of all web searches on Google Search come from mobile users.
Because of that, mobile responsiveness is now a part of Google’s mobile-first policy in ranking your website on search results. Website loading time, user experience and user interface are important benchmarks for Google to determine websites as mobile responsive.
Better User Experience
If you’re spending money to create a website, make sure your website also appeals to the majority of online traffic – mobile users. Unless someone knows of your website, most of your traffic will come from Google Search, 58% of which comes from a mobile device. Naturally, users will expect a mobile responsive website.
No one wants to visit a site that has been squeezed to fit into a smaller screen or one with uneven designs. Your visitors will just find it hard or confusing to navigate and read information.
Modern, Global Brand Image
A strong, professional digital presence is key to a brand’s online success, which strengthens the need for a powerful brand image. A website that’s not mobile responsive risks looking outdated and unreliable, crippling its brand image.
Mobile responsiveness reflects a modern impression of your online presence, business commitment and dedication to your brand across all platforms, globally. Your business gains a much greater advantage over competitors and secures higher trust, returns and growth.
Cater To More Audiences
Recent statistics in 2019 saw 3.5 billion social media users. Over half of video streaming activities were on mobile devices. Since 2011, daily online content consumption on mobile has spiked by 504%.
As of 2018, 63% of Google searches were recorded to have come from mobile devices. And this number is still growing. What happens if your potential customers come across a frustratingly unresponsive website? You decide.
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WEBSITE MOBILE RESPONSIVENESS: THE OLD METHODS
1) The m. Method
Ever seen a website that looks like m.website.com? This was how websites used to adapt to mobile audiences. A mobile version of the website would be created separately from the desktop version, so visitors could be directed to either one based on their devices.
One of the more popular examples would be Facebook’s mobile version: m.facebook.com, which has been long neglected. Try accessing this on your desktop and see how it looks.
Why The m. Method Is Bad
It doesn’t make sense to double your workload and pay and manage 2 separate websites. This method is destructive to SEO as Google registers these as 2 different websites and pits them against each other for ranking. This splits your online traffic and degrades user experience should either website be incompatible with their devices.
Google also penalises duplicate content to cut down on spam. Along with a plague of other SEO issues, “m.” sites are complicated to manage. This is the worst way to be mobile responsive. There are now far better methods available.
2) The Theme/ Adaptive Method
You can think of web themes as clothing you wear. Different clothes (or themes) change the appearance of your website. Using a theme automatically rearranges your content, and alters your images and functions for mobile responsiveness. This is done on a website-wide scale that’s based on the way the theme ‘reads’ your website.
Why The Theme Method Is Bad
While a theme changes your website to be more mobile responsive, it still might not function as you want it to and your website is bound to face errors. Moreover, the design is ‘preset’, meaning you have to live with flawed designs unless you learn HTML and CSS coding.
There are also compatibility issues with various web software and tools. Some features of your website may not show up properly, or worst, damage your website from the inside out. Don’t take our claims for granted. Just Google “why isn’t my theme mobile responsive” and look at all the complaints.
WEBSITE MOBILE RESPONSIVENESS: WHAT WE DO
The Device Optimisation Method - Responsive Design
With responsive design, you just need one website that instantly becomes compatible with any device – desktop, tablet, mobile. The layout, design and content automatically fit into a viewer-friendly interface for a comfortable user experience.
We follow the rules of responsive web design and development to ensure your website responds to each visitor’s device and usage. Even if your visitor switches from tablet to laptop, your website should automatically respond to the change of view.
One Website, One URL
Responsive design only requires 1 website to be responsive. No separate URL, no double work or added costs for more websites. Your content is on a single website, which is great for easy access, user experience, speed, sharing, and search engine optimisation.
All these, without the penalties and complications from the old methods! Oh yeah, and Google highly encourages the device optimisation method. So there’s that.
Themes - We Use Them For Speed
Instead of styling an entire website, we design and code individual elements within the themes for design precision. In addition, popular themes are now shifting from focusing on a “one size fits all – whether you need it or not” solution to being lightweight, fast, and functional.
Check out how we use the fastest themes for your website here.
What Does This Mean For You?
Your website gets to flex stronger SEO muscles, which translate into more traffic and customers, which lead to higher sales and business sustainability. We use the latest software to design how your website is seen on each device, so your website is perfectly responsive.
With the interface of your website optimised for user experience, your visitors will be more likely to engage your brand or services. Save costs and effort by focusing your resources on one website and making it the best brand asset for you and your customers.