WYM is an online apparel store that separates itself from other fashion labels and brands by focusing on upscale streetwear for the urbanly stylish community. It remakes streetwear into a lifestyle that is altogether confident, elegant, comfortable and laidback. With its main offices based in Australia, its online presence now stretches across Europe, Asia and the Middle East.


Client Requirement

An emerging eCommerce brand at the time, WYM had a tight timeline. They needed a custom content management system to update product pages with minimal experience and an inventory management system for digital stock-keeping. They also wanted customers to easily find and assess products to accelerate purchase intent. The UX design on the frontend and backend had to be comprehensive, intuitive and efficient.

What We Did

Key features Under our E-Commerce Package,
✔ Custom CMS: For easy management and addition of content by client without restructuring the website or disrupting formatting by accident.
✔ Store with Smart Product Filter: Evenly aligned product images for a clean, efficient look. Smart Filter includes categories, user intents, and price range.
✔ Cart, Checkout, Payment: Secure and seamless cart to payment processes with customised order confirmation form/s.
✔ Cart Recovery System: Automated follow-up emails and discounts triggered when cart is untouched or abandoned.
✔ Automated Inventory Management: Real-time store inventory is connected to purchases online.
✔ Auto Page Generation: As business expands, you are bound to have more services and content. This system lets DNK update their website with new pages automatically.
✔ Automated SEO and Social Media.
✔ Enhanced Security.





Visually, WYM’s apparels and accessories should be the frontrunners of the website. With the exception of key sections, a white, clean canvas should be applied across the site to make the products a more pronounced targets of attention. They would carry naturally bold lifestyle colours. The website would feel like a trendy streetwear shop catered for style.


Our inspirations paved way to a moodboard with bold and aggressive dark colours that brought a stark contrast between the white space and the iconic sections of the website. This simple sharpness reflected the smartness of the sharply modern yet casual fashion brand of WYM. The singular focus as visitors scrolled through would appeal to the individuality of being yourself in a busy world.


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