WEB DESIGN PORTFOLIO – Visage
We’ve partnered with Yellow Pages to work with Visage; a hair salon that prides themselves on professional and personalised hair services. An open concept salon, it boasts an earthy Balinese ambience reminiscent of therapeutic well-being and a unique architectural feature overlooking Orchard Road. Their beauty services include programmes tailored for customers by an in-house beautician.
The goal was to create a clean and aesthetically fashionable website that captured the client’s au naturel brand image and positioned Visage as a branded hair salon. We had to identify a colour palette that was simple and consistent across the website, while applying touches of snazzy finishes to it. It was going to take work to organise their content into a sitemap that made access to information, pricing and contacts instant.
WHAT WE DID
Key features Under our Simple, Affordable Web Design Package,
✔ Customer Testimonial Section for quick uploading of testimonials
✔ Image Galleries on homepage with customer photos
✔ Light box effect implemented for easy scrolling and browsing of images
✔ Search Box Function lets site visitors find information instantly
✔ Sitemapping with segmentation of content, structuring the flow of information, CTA
✔ Moving hero banner images
✔ Page design focuses on white space and section transition to enhance page backdrops
Visage’s hair salon follows a rustic and tranquil sense of design that it associates with its brand. The moodboard had to take reference from this in terms of looking and feeling like a place of rest and well being. At the same time, the professional aesthetics and sharp design of the website had to reflect their business values.
A light, brisk tempo of colours would enable the website to exude confidence; framed by black borders at the top and bottom, it would be able to take on a bold modernity at the same time. An oasis of light colours, interlaced with the orange key fonts, white space and stylistic images, within the main content would create a both an aesthetic theme and a welcoming, relaxing impression on visitors.