High Conversion Copywriting & Copyediting
TL;DR – The Copywriter Advantage
professional copywriting – What Copywriters Do
Copywriting is the art of writing advertisements and content that sell. Facing copywriting challenges? Check out our copywriting samples below for different industries, and you may find a type of copywriting that fits you.
A random coffeehouse: Truffle fries with grated cheese.
What We’d Write for a Restaurant: Fries drizzled in garlic-infused truffle oil and sprinkled with finely grated 24-month aged Italian Parmesan.
A Random Photo Studio: Our photography services very cheap. Quality is so high that we are not lying to you.
What We’d Write for a Photo Studio: Beautiful photographs captured by an experienced photography team, for you to embrace your dearest moments, always.
Reinforcing Relevance with Brand Identity
The way our copywriters write your content and word choices are closely associated with your brand. They represent the voice of your brand, including the attitude, values and personality for your brand.
Understanding Your Target Audiences
We spare no expense to research your target audience and your existing customers. Our writers are trained in persuasive copywriting to create demand by making your message relevant – whether your business is in Singapore or worldwide.
Having content your customers want to see proves volumes about industry expertise. This sustains attention, marketing and gets more traffic. Which would you pick?
Advertisement 1: We do web design!
Advertisement 2: We provide one-stop custom web design for your business. We fine-tune your website to work for you and attract the customers you want.
|Content Creation||We create strategic content for marketing, from scratch.||We look at your content and make recommendations to elevate it.|
|Content Strategy||We come up with content strategies, creative concepts and writing angles that best represent your brand.||We edit and beautify the content you've provided according to best market-strategic practices.|
|Revisions||Up to 4 revisions will be given during the copywriting service.||Up to 2 revisions will be allocated during the copyediting service.|
|Effort||Leave the content creation to us. We'll come to you if we need extra industrial expertise!||Content creation will come from you, but we'll turn it into a string of words your customers can't ignore.|
|Duration||From the first letter to the last, we require time to ensure our work reflects your business fully and accurately.||We prepare your content for the standards of your traffic. Less time is needed, but we can only start after your content is provided.|
|Cost||Most of the time, copywriting costs more than copyediting. However, content and creativity are subjective. Simply tell us your requirements and we'll get back to you with a free quotation.|
How We Succeed – The Content Writing Process
Now that you’ve seen our assortment of copywriting services, tap on the arrows to look through our straightforward copywriting process.
Having a Conversation
This is where our content writer asks you about your business, marketing objectives and preferred type of copywriting. We’ll also dig deeper into your target audience, products and your business advantage over your competitors. We’ll then develop a framework and content strategy with a competitive edge over your competitors.
Sketching a Wireframe
Based on what we’ve understood about your business and industry, our professional writers will start to research and plan your content and the type of platform it will be displayed on. This can be your website, collateral, social media, or an event user. What matters is the user experience, and how to position your content within that mould.
The Writing Process
We’re now ready to begin drafting up the skeleton of your content. To streamline the process, we’ll write the content in point form first. They will already be written on the platform itself for you to visualise your content better. Once the main points and structure are approved, we’ll write the sentences out in full for you to review.
Perfecting the Content
At least 2 revisions will be provided, depending on the nature of the project. Revisions include modifying words or tweaking paragraphs and structures to align the content with your vision and audience. Once the final approval has been made, the ownership and license to use and change the content is now yours!