PORTFOLIO MARC
MARC is a digital marketing agency that specialises in a repertoire of digital and online services, including photography, graphic design and social media marketing. It takes a hands-on approach to project management, constantly supervised and supported by its CEO, Lawrence Phua. Guided by a strong corporate social responsibility, Marc believes in helping its clients compete against global MNCs and enabling fair exposure for them in the market.
ABOUT THE PROJECT
Client Requirement
We saw this project as a ‘what if’ version of our own website. In a way, we were our own clients. If you develop websites professionally, yours should be exemplary. However, as agencies are not normally large companies, MARC needed exposure via SEO and branding. We needed to give them a strong digital presence to capture the eyes of SMEs and MNCs.
What We Did
Key features Under our Simple, Affordable Web Design Package,
✔ Auto Page Generation: As business expands, they are bound to have more services and content. This system lets them easily update their website with pages automatically.
✔ Customer Testimonial Section: A section that is formatted for MARC to upload testimonials immediately without programming knowledge.
✔ ‘Clients Worked For’ Logo Display: Developed an auto-slider that displayed logos of their clients. Also made sliding function interactive for visitors,
✔ SEO Optimisation / SEO Tool: Makes their website SEO-friendly and lets them easily tweak SEO preferences according to brand and menu items.
SCROLLING IMAGE THE HOMEPAGE
OUR INSPIRATIONS THE DESIGN
THE
MOODBOARD
MARC’s website needed a design that would be easily accepted as they built up their customer base. As an up-and-coming digital marketing company, their brand image had to be aligned with dependability and technological competence to earn that trust. According to colour psychology, blue is the colour most suited for technology and software companies.
In colour psychology, blue signifies intelligence, trustworthiness, loyalty and security. It’s also associated with the calmness of the ocean and the sky. Naturally, blue was the focus of our moodboard. The classic blue on white contrast commits a cool yet steady design to the website, lending MARC a dose of brand integrity, comfort and ease. The moodboard has also been applied to MARC’s logo design.
