ABOUT THE PROJECT
Like many great restaurant sites, Eden wanted a website that could define texture, taste and class through sensational content. The website had to have a tantalising but minimalist appeal for viewers to instantly identify star dishes and savour their menus visually. Eden also required a customised review platform to collect and store ratings by diners.
What We Did
Key features Under our Simple, Affordable Web Design Package,
✔ Custom Online Contact Form / Customer Rating System: Added star ratings and testimonial platform.
✔ Image Galleries of Menu and Dishes: Menu is illustrated through a segmented series of pictures of the courses, Dishes pages have 3 galleries that serve as an overview page and a close-up look at each dish.
✔ SEO Optimisation / SEO Tool: Makes client’s website SEO-friendly and lets them easily tweak SEO preferences according to brand and menu items.
✔ Copyediting: Sharpening and seasoning client’s profile and food descriptions to fill up the viewer’s impression of the food and add a layer of perspective to experience.
SCROLLING IMAGE THE HOMEPAGE
OUR INSPIRATIONS THE DESIGN
Since Eden’s high-quality shots of its dishes spoke for themselves, our priority was to craft a story through a design with what the dishes had to say. The inherent flamboyance of the photographs meant that we had to organically enhance the visuals of the website using similar colours and fonts that could naturally compliment the dishes.
Our moodboard concentrated on visually popping elements that would not look disconnected as a whole, but rather, be digested by the viewer as a colourful smorgasbord of extravagance. The simple yet sumptuous array, together with the tactile brilliance of the food, would bring visitors through an immersive experience for that extra appetite whetting oomph.