PORTFOLIO Beauty and The Box

Beauty and The Box is a yearly exhibition dedicated to lovers of the colour pink. The concept this year is \”Ministry of Babes\” – featuring over 16 Instagram-worthy spaces decked out in colours and visuals following the theme of a woman\’s daily experiences. Spaces include fitness-themed rooms to supermarket sets. The journey is made visual and immersive in this event through interactive sets, and activities like story-telling and photo ops.

ABOUT THE PROJECT

Client Requirement

Beauty and The Box required their microsite to generate international traction and interest. Their event wasn’t as popular outside of Thailand in other countries, which also had target audiences. With just one short and simple page, the design had to be irresistible, with the CTA to register strategically highlighted across the page.

What We Did

Key features Under our Simple, Affordable Web Design Package,
✔ Interactive Image Motion Effect: Moving image on the hero banner moving inversely from the cursor. Subheaders move towards the centre as user scrolls through page.
✔ Interactive Slider Custom Designed: Slider displaying venue and date designed for infomation to be displayed across panels. Allows users to manually slide through.
✔ SEO Optimisation / SEO Tool: Makes client’s website SEO-friendly and lets them easily tweak SEO preferences according to brand and menu items.
✔ Google Maps Integration: Gives users instant access to directions and routes to event via Google Maps.
✔ Custom CMS: For easy modification of content by client without restructuring the website or disrupting formatting by accident.

Website Demo Beauty and The Box Microsite Interaction

OUR INSPIRATIONS THE DESIGN

THE

MOODBOARD

To implement the right combination of colours for Beauty and The Box’s microsite, we had to take their requirements into consideration. They needed their web design to be bright and colourful, filled with strong depiction of flamboyant lifestyles and passion. It had to be artistically quirky to grab attention at a notice and bring out the mood of the event.

 

The moodboard brought together a flurry of colours that commanded attention as a whole. Orange and red represent energy and enthusiasm. Red introduced powerful elegance, while orange maintained friendliness. The neutral tints of grey and white space, by contrast, further sharpened the design. This would steer focus across the webpage, making user experience easy, clean and eye-catching.

FINAL WORK THE SHOWCASE

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