Cheap vs Expensive: The Top 10 Factors To Consider When Choosing A Web Design Agency

Choosing the right web design agency is important because your website’s design can significantly impact your business’s success. A good web design can establish your brand, attract and retain customers, and increase conversions. On the other hand, a poorly designed website can harm your digital presence, drive potential customers away, and cost your business more.

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We decided to write this article on the topic of choosing a web design agency because it can be a confusing and overwhelming process. With so many options and range of services available, and even more talents joining the design industry every day, knowing which agency best fits your digital transformation needs can take time and serious research.

We wrote this article to help our readers make an informed decision when choosing a web design agency. We wanted to provide a balanced perspective on the pros and cons of cheap and expensive agencies and offer some tips and considerations to keep in mind when deciding.

The typical red flags & warning sign

As a web design company with years of experience in the industry, we understand the importance of choosing the right partner for your online asset. Your website is often the first point of contact for potential customers, and it’s crucial to make a good impression. To help you make an informed decision, we’ve compiled a list of red flags to watch out for when selecting a web design company. Based on our experience, these are the typical warning signs that can indicate that a company may not be the best fit for your needs.

1. Lack of a portfolio or case studies

A reputable creative design agency should have a portfolio of their past work that they can show you, showing their thinking process and design trends. This will give you an idea of the quality of their work and whether or not they have experience in the type of website you need.

2. No contract or unclear terms

Be wary of web design companies that do not provide a contract or have ambiguous terms. A contract should outline the scope of the project, the timeline, and the payment terms. Make sure you fully understand the terms before signing anything.

3. Pressure to make a decision

Reputable web design company will not pressure you to decide on the spot. Take your time to research and compare different options before making a decision.

4. Unrealistic timelines or prices

Be cautious if a web design company promises to deliver a complex website in a very short timeframe or at an unusually low price. Quality web design takes time and resources, and it is vital to find a company that is transparent about their process and pricing. A basic website with 5 to 8 pages generally takes one to two months to develop, and up to 3 months for an e-commerce website or membership website.

5. Poor communication or lack of responsiveness

Good communication is key to a successful web design project. It may be a red flag if a web design company is challenging to reach or unresponsive to your inquiries.

6. No maintenance or support plan

A web design company should offer some level of maintenance, support and customer service to ensure that your website is always up-to-date and functioning correctly. If a company does not provide any maintenance or support, it may be a sign that they are not committed to the long-term success of your website.

7. Lack of transparency

A reputable web design company should be open and transparent about its process and pricing. It may be a red flag if a company is vague or unwilling to provide detailed information about its services.

8. Poorly designed website

If a web design company’s own website is poorly designed or outdated, with a bad user interface and navigational flow, it may be a sign that they are not capable of creating a high-quality website for your business. This is especially true if their own website is not a mobile-friendly website or lacks an SSL certificate (the lock you see at the left of their URL). Design statistics also show that users are more likely to stay and navigate through a well-designed website as compared to a plain one.

9. No SEO strategy

Search engine optimisation (SEO) is an important aspect of web design, as it helps your website rank higher in search engine results. If a web design company does not have an SEO strategy or does not mention SEO at all, it may be a red flag.

10. No focus on user experience

A professional web design company should prioritize the user experience (UX Design), ensuring the website is easy to navigate and user-friendly. If a company does not care about the user experience, it may be a red flag.

Key considerations to keep in mind when selecting a web design agency

Industry experience

It can be helpful to work with a web design company with experience in your industry. They may better understand your business’s specific needs and challenges and be able to provide relevant insights and effective solutions.

Customization and scalability

Consider whether the web development agency can provide a customized solution that meets the unique needs of your business and whether the website will scale with your business as it grows.

Responsive design

It is essential that your website is responsive and looks good on all devices, including smartphones and tablets. Mobile users will make up a huge majority of your traffic, so make sure the web design company you choose can deliver a responsive website that provides a good user experience on all devices. A mobile friendly website is not only a vital design practice that affects user experience, but increases ranking in search engines like Google.

Maintenance and updates

Find out what kind of maintenance and updates the web design company offers after launching the website. It is important to keep your website up-to-date and functioning properly. A good web design company should provide ongoing maintenance and support.

User-friendly content management system

Consider whether the web design company uses a user-friendly content management system (CMS) that allows you to easily update and manage your website content. A good CMS will make it easy for you to make changes to your website without needing technical expertise, simplifying the entire process.

Look for reviews and ratings

Look for customer reviews and ratings from previous clients to get an idea of the company’s reputation and the quality of their work. A high number of satisfied clients is good for you! You can also ask the company for references and reach out to those references to ask about their experience working with the company.

Consider the team size

Think about the size of the team working on your website. A larger development team may have more resources and expertise, but a smaller team may be able to provide more personalized attention.

Check for certifications and accreditations

Look for certifications and accreditations demonstrating the company’s expertise and commitment to quality. For example, the Web Design Association (WDA) offers certifications for web design professionals.

Evaluate the company’s design process

Find out more about the company’s design process and whether it aligns with your needs and expectations. A good design process should involve research, planning, design, development, testing, and launch. A good web design company cares about professional delivery, and often provides backend training on your website for you and your staff.

Consider the company’s location

While it is possible to work with a web design company located anywhere in the world, it can be helpful to work with a nearby company. This can make meeting in person, communicating, and collaborating easier. A local Singaporean web design agency might also better understand the needs of Singaporean businesses.

Evaluate their Marketing Experience

Having a well-designed website is important, but it’s only one part of the equation when it comes to effectively promoting your online presence. A good web design agency will create a visually appealing website and consider the overall marketing strategy and how the website fits into it.

One reason to consider the web design agency’s experience in digital marketing services is that they will be able to help you plan for the long term. A website is not a one-time project, but rather an ongoing marketing tool that needs to be continually updated and maintained. With the need for marketing services like social media marketing, email marketing, search engine marketing (Google SEO), and even running digital marketing campaigns (Google Ads, Meta Ads, Tiktok Ads), a web design agency with a strong understanding of marketing will help you launch your website and plan for how to effectively market it in the future.

Another reason to choose a web design agency with good digital marketing effort is that they will help you maximise your website’s potential in the competitive digital space, turning visitors into customers. A website is not just a static brochure, but a dynamic marketing tool that can capture leads, drive sales, and engage with potential clients. A web design agency with a strong marketing background can help you effectively use your website to simplify your business processes and achieve your business goals without you needing to hire a separate digital marketing agency.

Overall, it is important to choose a transparent, responsive web design company with a track record of delivering high-quality websites. Do your research, ask for references and portfolios, and fully understand the terms and conditions before deciding. Ultimately, the most important thing is to choose a web design company that understands your needs and can deliver a high-quality website that meets your goals.

Cheap Vs Expensive: What’s right for your business?

When choosing a web design agency, one of the first decisions you’ll need to make is whether to go with a cheap or expensive option. On the surface, it may seem like a no-brainer to choose the cheaper option, but there are a number of factors to consider before making your decision.

Ultimately, your goal is to find an agency that meets your needs and budget, and to build trust in your brand as a reliable source of information and guidance. We believe that the information and insights provided in this article will help you make an informed decision and feel confident in your choice of the web design agency.

The definition

First, let’s define what we mean by “cheap” and “expensive.” When it comes to web design agencies, “cheap” usually means an agency that charges lower rates for its services. “Expensive” means an agency that charges higher rates. But price is not the only factor to consider when choosing a web design agency. Quality, experience, and the level of service provided are also important considerations.

Key Considerations when deciding whether to go with a cheap or expensive web design agency

Quality of work

One of the most important factors to consider when choosing a web design agency is the quality of their work. Cheap agencies can offer lower prices because they use lower-quality materials or less experienced designers. On the other hand, expensive agencies may have more experienced designers and use higher-quality materials and digital solutions, resulting in a better final product.


Experience is another essential factor to consider when choosing a web design agency. An agency with more experience is likely to better understand what works and what doesn’t in web design. They may also have better, innovative ideas and an extensive portfolio of work to show you, which can give you a better idea of the quality of their work.

Level of service

The level of service provided by a web development company can also vary greatly. Some cheap agencies may offer minimal support and leave you to figure things out on your own, while more expensive agencies may offer a higher level of support and guidance throughout the design process. It’s also good to understand the prices and extent of their after-sales services.


Another thing to consider is the level of flexibility that an agency offers. Some cheap agencies may have limited options when it comes to customization. In contrast, more expensive agencies may offer more flexibility and be able to accommodate specific requests or needs.

Hidden costs

Be sure to ask about any hidden costs that may not be included in the initial quote. Cheap agencies may offer a low upfront price, but require additional costs for essential services like content writing, graphic design, social media management, revisions, development services or additional features. These “hidden costs” add up quickly, and thus making an informed breakdown of the actual cost beforehand is paramount. More expensive agencies may include these costs in their initial quote, making it easier to budget for the project.

Ultimately, the decision of whether to go with a cheap or expensive web design agency will depend on your specific needs and budget. A cheap agency may be the way to go if you’re on a tight budget. However, if quality and experience are more important to you, it may be worth it to invest in a more expensive agency. It’s essential to do your research and carefully consider all of the factors before making a decision.

Is a cheaper web design agency the best choice for you?

It’s important to remember that choosing a cheap web design agency may not always be the most cost-effective option in the long run, whether you’re building a basic functional website or an Ecommerce website. While a lower upfront price may seem appealing, it’s important to consider the potential costs that may arise in the future.

One of the risks of choosing a cheap agency is that you may end up with a poorly designed website that doesn’t meet your needs or effectively communicate your brand. This can result in wasted time and resources as you try to fix problems or redesign the website. In the long run, this can end up costing you more than if you had invested in a higher-quality website from the start. Talk about affordable price.

Additionally, cheap agencies may not always offer the same level of support and guidance as more expensive agencies. This can leave you to figure things out on your own or pay additional fees for revisions or changes.

In contrast, choosing a more expensive web design agency can provide several benefits. These agencies often have more experienced designers, better development experiences, better design strategies, and a higher level of service, which can result in a better final product. They may also offer a higher level of support and guidance throughout the design process, which can help you avoid costly mistakes or redesigns in the future. In several of our website redesigns, the increase in conversions (and therefore sales revenue) that the new website brings in more than covers the costs for our web design and SEO services.

Ultimately, the decision of whether to go with an expensive web design agency or one with a more affordable rate will depend on your specific needs and budget. It’s essential to do your research and carefully consider all of the factors before making a decision. Choosing a more expensive agency with professional web designers may require a larger upfront investment, especially for E-commerce Development where prices are normally higher, but it can ultimately save you time and money in the long run by providing a higher-quality website that meets your needs.

Building brand trust and credibility with your website

Your website is often the first point of contact that potential customers have with your brand, so it’s important to put your best foot forward. A poorly designed website can make a poor impression and turn away potential customers, affecting your conversion rates. In contrast, a professionally designed website can help build trust and credibility.

In this sense, the brand image that your website projects are an important consideration when choosing a design firm. Cheap agencies may not always be able to provide the level of quality and attention to detail needed to effectively communicate your brand’s digital presence. On the other hand, more expensive agencies may have more experienced design experts who are better equipped to create a website that accurately reflects your brand and values.

In addition to the design of your website, the level of service and digital strategies provided by the web design agency can also impact your brand image. A cheap agency may not offer the same level of support and guidance as a more expensive agency, which can create a negative impression of your brand. On the other hand, a more expensive agency may offer a higher level of service, which can help build trust and credibility with potential customers.

Overall, it’s important to consider the impact that your website has on your brand image when choosing a web design agency. While it may be tempting to go with a cheaper option, investing in a higher-quality website can ultimately pay off in building trust and credibility with potential customers.

(Bonus) Money-saving tips when approaching web design agencies

Start with a clear budget in mind

Setting a budget upfront can help you identify the scope of work that is feasible within your financial constraints and allow you to negotiate with web designers more effectively.

Research and compare quotes from multiple digital agencies

It’s a good idea to get quotes from multiple web designers to get a sense of the market rates and to find the best value for your money.

Communicate your needs clearly

Before hiring a web designer, ensure you clearly understand what you want your website to do and what you want it to look like. This will help the web designer give you an accurate quote and avoid misunderstandings or scope creep during the project.

Avoid tight deadlines

While it’s important to have a timeline for your project, setting unrealistic deadlines can lead to rushed work and additional costs. It’s better to give the web designer a reasonable amount of time to complete the project so they can deliver their best work.

Consider long-term costs

While it may be tempting to go with the cheapest option, keep in mind that the long-term costs of maintaining and updating a website can add up. It’s important to find a balance between cost and quality to ensure that you get a website that meets your needs and is sustainable in the long run.

Plan ahead

Before starting your web design project, spend some time researching and planning. This can help you save money in the long run by reducing the need for revisions and changes down the line. A good way to do this is by utilising our comprehensive website design questionnaire.

Use stock images

Instead of hiring a professional photographer or creative services, consider using stock images as a cost-effective alternative. Many websites offer a wide range of high-quality stock images at reasonable prices.

Keep it simple

The more complex your website is, the more it will cost to develop and maintain. Additional development solutions often incur additional costs, and it is often cheaper to employ creative solutions instead. Consider keeping your design simple and focusing on the core features and functionality that you need.


Don’t be afraid to negotiate with web designers to get a better price. This can be especially effective if you have a clear budget in mind and can demonstrate the value of your project to the designer.

Are you looking to have your website designed?

If you’re looking for a Singapore-based website design agency that takes a middle-ground approach, delivering the best of both worlds, then Dream Fox Design might be the right fit for you.

We understand that price is an essential factor when choosing a web design agency, but we also believe that quality and experience are just as important. That’s why we strive to offer competitive rates for our services while also providing the highest level of quality and service.

Our in-house team of experienced and passionate designers, writers, marketers, project managers and technical team are dedicated to creating visually appealing and user-friendly websites that effectively communicate your brand and meet your needs. We offer a wide range of services and customization options to ensure your website is tailored to your specific vision; from basic websites, e-commerce websites, digital marketing solutions, and even digital name cards – making us a one-stop solution for your digital needs.

In addition to our design services, we offer a high level of support and guidance throughout the design process. Open communication is key to the success of any project, and we are committed to keeping you informed and involved every step of the way.

If you’re looking for a web design agency that balances price and quality, we encourage you to try us. Our middle-ground approach offers the best of both worlds and can help you achieve your goals.

We also understand that trust is key when choosing a web design agency. Trust is earned through transparency, honesty, and a commitment to delivering high-quality work and excellent service.

We are proud of the work we do and the relationships we have built with our clients. We’ve helped plenty of traditional businesses shine in the competitive digital landscape. We are always transparent about our process and pricing, and we go the extra mile to ensure that our clients are satisfied with the end result.

We invite you to take a look at our portfolio of client websites and read through our client testimonials to get a sense of the quality of work and level of service we provide, and why we’re the preferred web design company in Singapore. Having handled Singaporean clients and international clients alike, we believe that our track record speaks for itself, and we are confident that you will feel comfortable trusting us with your web design needs.

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